16 Business Models and Niches for All 16 Personality Types

Introduction
The Analysts
INTJ
INFJ
ENTJ
ENFJ
The Diplomats
INTP
INFP
ENTP
ENFP
The Sentinels
ISTJ
ISFJ
ESTJ
ESFJ
The Explorers
ISTP
ISFP
ESTP
ESFP
Choosing the Right Model and Niche For You
Key Takeaways

Introduction

Your personality type plays a key role in determining what kind of business model and niche will best fit your natural strengths and interests. The Myers-Briggs Type Indicator (MBTI) categorizes personalities into 16 distinct types that each have their own way of seeing the world, making decisions, and forging careers.

By understanding your MBTI personality category and attributes, you gain valuable insight into the work environment and fields that allow you to thrive. Your type shapes the business model - such as starting a company, freelancing, direct selling etc - that will feel the most authentic and play to your innate approach. It also steers you towards niches where you can leverage your natural talents to provide value.

This guide will cover the ideal business models and niches for all 16 MBTI personality types to help you identify options aligned with who you are.

The Analysts

INTJ

Common Traits: Strategic perspective, intellectually curious, independent thinking
Best Niches: Complex technical fields like software engineering, quantitative finance, R&D environments
Business Models: Consultant roles focused on analysis and strategy, building research-based products or services as an entrepreneur

INTJs thrive when applying their formidable analytical abilities to complex problems and systems. Their fierce independence makes them well-suited for consultant gigs where they can innovate solutions. Turning extensive research into marketable products also plays to INTJ strengths.

INFJ

Common Traits: Idealistic, creative problem-solvers, strong values
Good Niches: Counseling, creative writing, leadership coaching
Models: Founding charities/nonprofits, life coach, consultant for meaning-focused organizations

INFJs feel fulfilled in niches helping individuals grow and effect progressive change through their ideals. Accordingly, business models as counselors, coaches, and nonprofit founders enable INFJs to actualize their compassionate ingenuity. Their natural magnetism also translates into an engaging coaching presence.

ENTJ

Common Traits: Strategic leaders focused on efficiency and results
Strong Niches: Corporate management, law, high pressure environments
Models: Executive manager, venture capitalist, startup founder

ENTJs thrive when implementing goal-oriented strategy in organized environments. Corporate leadership roles optimally employ their objective analytical approach towards ambitious ends. Founding venture capital firms or startups also allows actualization of strategic thinking and cogent complex systems analysis.

ENFJ

Common Traits: Charismatic leaders passionately inspiring people
Strong Niches: Politics, coaching/motivational speaking, sales
Models: Grassroots organization founder, executive leadership coach, real estate broker

ENFJs naturally motivate and mesmerize audiences when conveying values or possibilities. They excel in niches focused on winning people over through wit and charm. Accordingly, models like running inspiring nonprofits, coaching executives in eloquent leadership or spearheading high-commission sales teams best fit ENFJ strengths.

The Diplomats

INTP

Common Traits: Theoretical problem solvers, intellectually curious, objective thinkers

Strong Niches: Mathematics, the sciences, invention, software architecture

Models: Freelance analytical roles, consultant bringing logic-based solutions

INTPs should leverage their love of theoretical mastery into niches focused on modeling systems through math, logic, and the scientific process. Their detached analytical approach enables them to excel at objectively assessing problems and crafting ingenious solutions as consultants. INTPs also flourish as inventors or architects of abstract systems.

INFP

Common Traits: Passionate self-expression, focus on purpose, insight into people

Strong Niches: Writing, visual arts, counseling roles focused on potential

Models: Bestselling author, graphic designer, charity/nonprofit leader

INFPs thrive when conveying creativity or values-driven insight. They flourish in artistic fields synthesizing imaginative inner worlds or counseling roles awakening others' talents. As writers or visual artists, INFPs integrate originality with depth into compelling works. Leading or supporting nonprofits also allows actualizing compassionate ingenuity.

ENTP

Common Traits: Quick-thinking conceptual innovators defying conventional logic

Great Niches: Debating, entrepreneurial ventures, think tanks

Models: Out-of-the-box startup founder, irreverent blogger/writer, political consultant

ENTPs flourish when questioning established ideas and reinventing models. Fields focused on conceptual exploration and lively exchange of paradigm-breaking notions fit them perfectly. Accordingly, ENTPs should found startups disrupting industries or convey novel hypotheses through writing and consulting roles. This type thrives on pushing intellectual boundaries.

ENFP

Common Traits: Enthusiastic innovators able to engage diverse groups

Great Niches: Digital marketing, event planning, education

Models: Founding boutique social media agency, TED Talk-style inspirational speaking

ENFPs thrive when utilizing interpersonal skills to unite innovative concepts, people and possibilities. Fields focused on inventively connecting ideas and audiences utilizing latest trends fit them perfectly. Accordingly, ENFPs should build digital marketing agencies, plan engaging corporate events, or lecture innovatively as educators. This type naturally weaves creativity, emotion and logic into one alluring tapestry through the art of communication.

The Sentinels

ISTJ

Common Traits: Responsible, loyalty-focused, concrete thinkers valuing tradition

Great Niches: Accounting, business/property management, law enforcement

Models: Financial analyst, bank manager branch operator, police officer

ISTJs excel in niches focused on practical cogitation and responsible roles fortifying existing systems. Meticulous number-crunching makes them fantastic accountants and financial analysts, while concrete thinking suits property management. They thrive on codifying procedures, so consistent workplace models like rankings-driven policing allow them to climb while ensuring stability.

ISFJ

Common Traits: Warm, patient support-givers who avoid risk

Great Niches: Healthcare, customer service, teaching

Models: Managing supportive roles like nurse supervisor, childcare business owner, teacher

ISFJs flourish in niches assisting others’ wellbeing via thoughtful nurturing. Accordingly, managing healthcare administrators or customer support teams enables leveraging their risk-averse empathy. Owning childcare/eldercare businesses also fits ISFJ strengths. Their patient insight helps students as teachers or nurse managers supporting colleagues.

ESTJ

Common Traits: Efficiency-focused organization builders motivating teams through logic

Strong Niches: Corporate management, law enforcement/security, civic leadership

Models: Police chief, non-profit executive director, city mayor

ESTJs excel in fields focused on upholding laws, rules, or protocols through cogent structuring and strategy. They thrive when bettering community efficiency and security by implementing effective procedures within organizations. Therefore, models like running thriving nonprofits, patrolling as police chiefs, or administrating well-oiled city governments best fit ESTJ strengths.

ESFJ

Common Traits: Extraordinarily empathetic traditionalists who thrive by protecting others

Great Niches: Nursing, family legal services, customer support

Models: Parenting blogger and book author, nursery home owner

ESFJs excel in niches focused on safeguarding vulnerable groups through compassionate communication of support, be it medical, legal or emotional. Accordingly they thrive as nurturers of the infirm as nurse practitioners or nursery home owners. Family law and customer service also employ ESFJ people skills in securing stability for those they serve.

The Explorers

ISTP

Common Traits: Logical innovators focused on efficient systems and hands-on experimentation

Strong Niches: Engineering, construction technology, high risk sports

Models: Patent attorney, aviation test pilot and instructor

ISTPs thrive when applying technical mastery to increase functionality through targeted problem-solving and testing. Niches related to engineering sciences maximally utilize their deductive prowess. Accordingly, models directly implementing solutions appeal most. For example, an ISTP could thrive as a patent attorney protecting rights or instructionally demonstrating extreme aviation techniques as a test pilot.

ISFP

Common Traits: Uniquely creative adventurers focused on living presently through their values

Great Niches: Fashion design, music composition, experiential therapy

Models: Opening ethical clothing boutiques, recording solo albums

ISFPs shine the brightest in fields enabling direct sharing of their sensorial originality and Convictions through beauty’s finely attuned forms. Thus niches related to fashion design, music composition or experiential adventure therapy suit them perfectly. Running boutiques or recording albums allow them to wander through life’s tapestry, reveling in each passing texture while unveiling subtle splendors for others to admire.

ESTP

Common Traits: Action-oriented, excitement-seeking, observant improvisers

Strong Niches: Athletics, high risk ventures, competitive environments

Models: Entrepreneur converting problems into thrilling startup solutions, real estate investor, stunt performer

ESTPs should leverage their love of kinetic troubleshooting into fast-paced niches like extreme sports, entrepreneurial business ventures, or socially daring fields. Models where they can physically imprint observations onto thrilling new pathways thrill ESTPs the most. Whether launching startups or blazing trails through investment or death-defying entertainment - this type wants to live vigorously.

ESFP

Common Traits: People-focused, present-oriented; passionate performers seeking fun

Great Niches: Event planning, travel/hospitality roles, entertainment spaces

Models: Wedding/party planner, boutique hotel owner, actor/musician/artist

ESFPs shine the brightest in niches that let them excite and delight others through joyful self-expression. Accordingly, roles planning celebrations, guiding adventures, or performing center-stage utilize ESFP passion for spreading experiential wonder. Event companies, tourist services, or entertainment fields will feel genuinely purposeful to ESFPs.

Choosing the Right Model and Niche For You

The most important factor in choosing your business model and professional niche is self-awareness of your natural preferences based on personality. Reflect on what environments and activities provide you with positive energy. Then list interests you would pursue even without pay.

Next, take free MBTI tests online to identify behavioral traits, values and blind spots tied to your type. Discuss results with friends to sense-check. This creates clarity on your work preferences and strongest abilities to hone.

With heightened personality understanding, research various related career paths and business models. Assess which seem most organically appealing and play to your inherent talents. Finding the options aligned with who you authentically are inside leads to internal fulfillment and external success.

Key Takeaways

Your Myers-Briggs personality type deeply impacts business models and niches you'll thrive within
Self-awareness of your type from assessment tools produces helpful career insights
Each of the 16 types has innate strengths suited for particular professional paths
Choose niches and business models aligning to your natural preferences and traits
When your work aligns with your personality, you unlock greater fulfillment and achievement